Focused. Insightful. Relevant.
No question that an inspired concept and/or a remarkable team are critical to the success of tech-based companies, but so are sound business fundamentals. Digital Rochester is teaming up with the Saunders College of Business at RIT for a series of special educational sessions designed for those with leadership responsibility in growing companies – and those contemplating starting a company of their own.
These aren’t “101″ classes. You’re no freshman straight out of high school; you’ve been around; you’re street smart, but you’re operating in an area outside your primary field of study. Professors and Professionals are teaming up to design the content and to deliver modules that are a brain dump of powerful, practical information that you’ll be able to put to immediate use. Pick and choose the topics that work for you – and your team – and register to join us at RIT, as together we Get SMART(er)!
SESSION TWO:
In a troubled economy, strategic marketing is more important than ever. The question is how to best expend limited resources. Print media is suffering declining circulation, television advertising is losing the battle with DVR fast-forwards – and your B2B company wasn’t looking there anyway. Everyone’s talking about Social Media, but you’re trying to understand its relevance – why does your company care what someone had for dinner last night?
In fact, Social Media is serious business and provides highly effective tools for spreading your message, managing your brand and measuring the pulse of the marketplace. Join Digital Rochester and the Saunders College for a very different kind of session on social media as we delve into the business side of this effective new channel. It’s not about signing up for an account, it’s training on creating a strategy that will drive new business. Like our sponsor, TCN, who’s launching a new product called DocumentUnion, you’ll walk out with a Social Media Marketing Plan designed to fit your company/product/service. We invite you to join us on June 15th for the chance to Get SMART(er)!
Date: Monday, June 15, 2009
Time: 5:00 pm to 9:00 pm
Location: RIT
[Register] Cost is $30, includes catered dinner.
Please note that registration is limited to 50 participants, so register early.
We regret that walk-ins cannot be accommodated.
SPEAKER:
- Neil Hair, PhD., Assistant Professor of Marketing,
Saunders College of Business at RIT
AGENDA:
| 5:00-6:30 pm | Topic Lecture & Case Study Overview |
| 6:30-7:00 pm | Catered Sit-Down Dinner, Networking |
| 7:00-9:00 pm | Small Group Workshop & Presentations |
SPONSOR:
PARTNER:
ABOUT OUR SPONSOR:
TCN is pleased to announce the launch of its latest product, DocumentUnion! If your small business needs a way for remote workers to access and share documents, or you want a place to collaborate with your customers using shared work products in a web-based, secure environment, DocumentUnion is for you! Try it today with a 30-day free trial; continue with a small monthly fee based on the number of users.
Rochester-based TCN has experience in developing and deploying large business-critical Internet and Intranet applications. TCN has developed an advanced line of Web-based search – knowledge management programs called KnowledgeTrac™ that unites a specialized spidering system with contact management tools to deliver a unique search solution. KnowledgeTrac™ is a key feature in multiple TCN products, including DocumentUnion, MyWebYellow, KnowledgeTracHR, KnowledgeTracMDS, KnowledgeTracIYP and KnowledgeTracUNIV. Find out more at www.tcnus.com or by calling 585-424-5090.
ABOUT OUR PARTNER:
As the economy becomes increasingly global and digital, business success requires flexibility and adaptability at both the individual and organizational level. At the E. Philip Saunders College of Business at RIT, they prepare graduates to succeed in this intensely competitive yet exciting business world. MBA and MS students are able to convert managerial learning into pragmatic business applications and are trained to lead people and technology in a global context.
Over 350 business professionals have found their next career step at Saunders through the Executive MBA program. The Saunders EMBA experience is personalized, leading-edge, and continuously updated to give you the learning you need to succeed. Their EMBA graduates have gone on to advance within their current company, start new businesses, or seek out other opportunities. Through lectures by RIT Saunders College of Business faculty, live case studies and mentoring by business executives, their Short-term Executive Education Program distinguishes itself from similar programs through their applied and customizable, company-specific focus.
ABOUT THE SPEAKER:
Neil Hair, PhD.
Dr. Neil Hair is an Assistant Professor of Marketing from the E. Philip Saunders College of Business at Rochester Institute of Technology. He holds Chartered Marketer Status from the Chartered Institute of Marketing, a PhD from Cranfield as well as degrees from Sheffield and Cardiff Business Schools. His research and consulting activities are cutting edge, recent projects include understanding perceptions of advertising and customer value in popular online social networks like myspace and facebook, personal branding in virtual space, and virtual ethnography in popular worlds such as Second Life. He is also passionate about his role as a facilitator having recently won RIT’s highest teaching award for new faculty in 2006-07 and RIT’s highest teaching award for online learning in 2007-08. He has been awarded several research grants for pursuing pedagogy research. One such interest involves teaching the world’s first programme on the commercialization of Second Life.
